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Reaching New Heights

American Airlines sees campaign results soar with programmatic OOH 

American Airlines aimed to boost awareness, consideration and intent to sign up for their Mastercard-linked AAdvantage Loyalty Program. This campaign marked a pivotal strategy shift for the airline. Rather than exclusively focusing on lower funnel conversion tactics, they embraced out-of-home (OOH) advertising to engage consumers precisely where demand existed.

This case study covers:

  • American Airlines’ engaging strategy across the consumer journey.
  • How American Airlines established contextual relevance by aligning their creative strategy to each venue type.
  • A look at the results and how OOH advertising transformed American Airlines’ approach to customer loyalty and engagement.
Download the case study to learn more!