Reaching New Heights

American Airlines sees campaign results soar with programmatic OOH 

American Airlines aimed to boost awareness, consideration and intent to sign up for their Mastercard-linked AAdvantage Loyalty Program. This campaign marked a pivotal strategy shift for the airline. Rather than exclusively focusing on lower funnel conversion tactics, they embraced out-of-home (OOH) advertising to engage consumers precisely where demand existed.

This case study covers:

• American Airlines’ engaging strategy across the consumer journey.
• How American Airlines established contextual relevance by aligning their creative strategy to each venue type.
• A look at the results and how OOH advertising transformed American Airlines’ approach to customer loyalty and engagement.