Out-of-home, in control

How DOOH is shaping modern media plans in 2026

Out-of-home is no longer just finding its place in the digital world,  it’s taking control. 

The rapid evolution of digital out-of-home (DOOH) has opened the channel up – not just to more advertisers, but to more ambitious planning. Drawing on our new UK research with 250 brands, agencies and OOH specialists, this report reveals how data, automation and real-world measurement are transforming outdoor from a powerful, established medium into a more responsive and optimised ecosystem.

Download the guide to explore: 

• What percentage of DOOH growth is coming from new, incremental budgets
• Which channels DOOH is storming ahead of in terms of priority for future investment
• What proportion of brands and agencies are planning to invest more in DOOH in the next 12 months