Retail media & DOOH: The trends shaping the future of in-store advertising

Discover how consumers really feel about digital screens in and around stores—and what it means for your brand.

Retail media is transforming the in-store experience, and DOOH is leading the charge. Vistar Media partnered with MFour to survey 2,000 U.S. consumers about their perceptions of DOOH placements across key retail touchpoints—parking lots, store entrances, aisles, checkouts, gas stations and kiosks. 

The results are clear:

• 95% of consumers have a positive or neutral view of in-store DOOH
• Shoppers say DOOH enhances their experience, drives discovery and inspires action
• Strategic screen placements boost engagement, purchases and digital interactions

Download the guide to fully explore:

• What types of placements resonate the most with consumers
• How DOOH influences real-world and digital behaviors
• Why in-store retail media is essential for today's omnichannel strategies