Toyota drives awareness with programmatic digital out-of-home

For the launch of its new Camry, Toyota sought to drive awareness among three distinct audience segments with urban lifestyles. From business professionals and family-focused investors to tech enthusiasts, the goal was clear: connect with the right people, in the right places, at the right times—while staying ahead of the competition.

This case study covers:

• Why Toyota leverged programmatic DOOH for the first time.
• The targeting tactics used to reach high-value consumers.
• Toyota's creative strategy for DOOH ads to capture attention in high-traffic areas. 

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