---
title: AdCouncil, R/GA and iTell.io - Love Has No Labels
description: The Ad Council & R/GA collaborated with partners including iTell.io & Vistar Media, to promote short film, Rising, part of Love Has No Labels campaign.
---

[Vistar Media News ](https://www.vistarmedia.com/news)

# [AdCouncil, R/GA and iTell.io - Love Has No Labels](https://www.vistarmedia.com/news/adcouncil-rga-itell-love-campaign)

 Written by [Aliana Heffernan](https://www.vistarmedia.com/news/author/aliana-heffernan) | Mar 28, 2024 12:31:08 AM

The Ad Council and R/GA are excited to announce their collaboration, with partners including iTell.io and Vistar Media, to promote the short film, *Rising*, as a part of their “Love Has No Labels” campaign. The film was directed by *Game of Thrones*' David Nutter and written by Lena Waithe creator of SHOWTIME drama series *The Chi *and Emmy winning writer for *Master of None *and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute to real moments when people from different backgrounds have come together following natural disasters. *Rising* hopes to encourage all Americans to come together and ultimately inspire people to act inclusively every day. To get the message out about this powerful film, iTell.io has donated their digital out-of-home inventory and Vistar Media has offered our programmatic technology and services to run the campaign.

 

Experience the interactive Multichannel News Release [**here**](https://www.multivu.com/players/English/8419151-ad-council-love-has-no-labels-campaign-2018/).

To learn more, visit the ***Love Has No Labels* website**, view the PSAs on [**YouTube**](https://www.youtube.com/user/adcouncil), join the campaign's social communities on [**Facebook**](https://www.facebook.com/LoveHasNoL), [**Twitter**](https://twitter.com/LoveHasNo_?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and [**Instagram**](https://www.instagram.com/lovehasno_/), and visit the [**campaign shop**](https://teespring.com/stores/love-has-no-labels).

View the full press release [**here**](https://www.prnewswire.com/news-releases/love-has-no-labels-premieres-rising-a-powerful-film-from-david-nutter-and-lena-waithe-that-asks-why-it-takes-a-disaster-to-bring-us-together-300748967.html).

[View full post](https://www.vistarmedia.com/news/adcouncil-rga-itell-love-campaign)

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