Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth in the Canadian market. Rapid adoption by Canadian buyers and media owners fueled more than 30 programmatic campaigns across 19 brands in 2018; 2019 has seen a significant increase in adoption, with more than 50 programmatic campaigns across 25 brands to date.
Digital Outdoor Advertising today announced a partnership with Vistar Media, to bring programmatic revenue to independent billboard operators. The partnership will enable independent operators to sell their inventory to the world’s largest digital buying groups through the Vistar SSP.
Vistar Media is thrilled to share our latest collaboration with the Ad Council, promoting “Pathways to Employment,” a campaign for Grads of Life.
Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home (DOOH) campaigns, include NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ.
DPAA, the leading global organization for everything digital out-of-home, announced today that three executives have been voted onto the organization's board of directors. Joining the board are Debbie Drutz, VP Sales, Astral, a division of Bell Media Inc.; Jonathan Gudai, CEO, Adomni; and Michael Provenzano, CEO & Co-Founder, Vistar Media.
The Ad Council and R/GA have announced their collaborative project to create and promote the short film, Rising, as a part of their “Love Has No Labels” campaign. To get the message out about this powerful film, iTell.io has donated their digital out-of-home inventory and Vistar Media has offered our programmatic technology and services to run the campaign.
Bell Media’s out-of-home advertising division, Astral, announced today it is joining forces with Vistar Media, a U.S.-based leader in programmatic technology for digital out-of-home (DOOH). With this agreement, 240 of Astral’s digital large format and street furniture faces across Canada will be accessible through Vistar’s programmatic platform, allowing advertisers to plan across all DOOH transactions, including open exchange, and private marketplace (PMP) deals.
Vistar Media was recently ranked on Entrepreneur's Top Company Cultures list, created in partnership with employee engagement platform and service provider Energage. Vistar is recognized for creating an exceptional culture that drives employee engagement, exceeds employee expectations and directly impacts company success.
Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point.
Vistar Media announced it will power global sports entertainment leader Topgolf’s network of digital displays with full ad serving and digital signage management software. Integrating Vistar’s full ad stack improves the stability and performance of the Topgolf® network and ensures a seamless content and ad delivery experience for advertisers and fans.
A new study from Vistar Media and MFour shows 7x more consumers plan to shop primarily in-store vs. online, with a total average spend of $486 per adult.
Vistar's integration with Pursuant Health seeks to improve ease of buying and campaign execution for out-of-home health and wellness advertising.
Appoints Scott Mitchell as Regional Sales Director for Out-of-Home Advertising Solutions
Vistar Media, and LiveRamp®, an Acxiom® company announced a partnership that provides marketers with highly granular and scalable audience targeting capabilities for digital out-of-home (DOOH) media.