Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has marked the two-year anniversary of its partnership with PAK’nSAVE on the award-winning Top 50 Price Check campaign, which continues to prove to New Zealand that PAK’nSAVE has NZ’s Lowest Food Prices.
Launched in 2023 with the support of PHD and FCB, the campaign was originally slated to run for six months. Since then the Top 50 Price Check campaign has become a business-as-usual fixture due to its outstanding performance. The campaign leverages NielsenIQ data to compare a basket of the top 50 everyday grocery items, across 5 key categories, at PAK’nSAVE and Woolworths, dynamically highlighting weekly savings for shoppers at their nearest store.
Sandra Scott, Sales and Partnerships Director, Vistar Media NZ, said: “This campaign is a clear demonstration of what programmatic out-of-home can achieve when data, creative and automation come together. By dynamically serving relevant creative at scale, PAK’nSAVE has been able to consistently deliver a price message that resonates with shoppers right at the point of influence. It’s a great example of how technology can transform what has traditionally been a high-cost, high-effort channel into one that is agile, measurable and impactful.”
Through Vistar Media’s programmatic platform, the campaign delivered dynamic digital out-of-home (DOOH) creative at scale, with messaging tailored by store location and weekly pricing updates. By leveraging Vistar’s DOOH capabilities, the campaign ensured New Zealanders saw relevant, hyper-localised savings in real time - right at the point of influence.
Over the two-year campaign period, the programmatic DOOH activity delivered more than 26 million impressions, marking a resounding success. Even amid growing competition and larger marketing budgets from competitors, Pak’nSAVE remained firmly positioned as New Zealand’s lowest-priced supermarket.
Jamie Hodgetts, Head of Marketing & CX, PAK’nSAVE & Four Square, commented: “Our Top 50 Price Check campaign has allowed us to take PAK’nSAVE’s lowest price promise and make it tangible for customers every single week. By using data to showcase real savings, we are helping shoppers make confident choices at a time when every dollar counts. Partnering with Vistar Media has given us the ability to update and serve these messages dynamically, ensuring that our advertising is always relevant to the community around each store. This localised approach has been critical to the campaign’s success and has helped reinforce trust in our brand. Seeing the campaign evolve into an always-on strategy, and be recognised with an award, shows the real impact it has had not only on our marketing but on the way New Zealanders think about price leadership in grocery.”
The Top 50 Price Check campaign was recently recognised with a YouTube Marketing Award for its innovative use of dynamic creative and data-driven strategy.