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Aiming to increase awareness, consideration and tourism traffic for Tasmania, the agency activated a powerful DOOH initiative depicting the depth and breadth of Tasmania as a tourist destination.

 

This case study covers:

  • The strategy Tourism Tasmania used to uncover micro-audiences that fit its target market
  • The DOOH activations used to advertise across the entire consumer journey
  • A look at the results generated by this strategic DOOH initiative

 

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