The Travel & Tourism marketer's guide to global DOOH advertising

Learn how marketers are reaching travelers across borders, screens and stages of the journey. 

Today’s travel journey looks nothing like it did a few years ago. AI-powered itineraries, mobile-first bookings and on-the-go decisions are reshaping how people explore the world and how brands need to engage.

Whether you’re a tourism board looking to inspire, an airline driving loyalty, or a hotel aiming for direct bookings, programmatic digital out-of-home (DOOH) offers the flexibility and precision to meet your goals.

In this guide you'll learn how to:

• Reach high-value audiences using first- and third-party data
• Activate campaigns in key markets, transit hubs and tourist hotspots
• Adapt messaging across each stage of the planning journey
• Measure impact through online conversions, brand lift, visitation studies and more

Whether they’re planning months in advance or booking a last-minute escape, your future travelers are already on the move. Learn how to influence them wherever they are.