At Vistar Media, innovation has always been at the heart of what we do. From pioneering programmatic technology in out-of-home (OOH) to helping marketers understand audiences in motion, we’ve evolved alongside the industry. Today, we’re proud to unveil a new brand identity: a transformation that reflects not just where we’ve been, but where we’re going.
This rebrand isn’t just about a new logo or color palette. It’s a distillation of our vision: to make connections — between screens, systems and people — that bring OOH into its next era.
Our updated brand was designed to reflect Vistar’s pioneering spirit and leadership in the OOH space. Every detail, from typography to color to motion, was crafted to balance clarity and complexity, making OOH experiences feel seamless for users while maintaining scale and sophistication behind the scenes.
The new logo, a nested “V” within an “M,” symbolizes connection: linking ideas to audiences, messages to screens and technology to creativity. It’s more than a mark; it’s a representation of how Vistar weaves together complex systems to create simple, meaningful experiences for clients and consumers alike.
This identity is flexible and designed to grow with the company, ensuring cohesion and recognition no matter where clients and partners encounter the brand.
Vistar’s rebrand is also a statement of purpose. We see ourselves as the home of out-of-home; the ecosystem where discovery turns into action. Across our marketplace, we host the world’s most extensive OOH inventory, enabling marketers to reach audiences with precision and creativity at scale.
With access to over one million digital screens across the globe, Vistar connects marketers to audiences in a wide variety of real-world environments — from transit hubs and office buildings to gyms, grocery stores and entertainment venues. As the out-of-home landscape evolves, so do our capabilities. New advances in targeting, creative optimization and measurement are helping brands deliver smarter, more engaging campaigns and understand the full impact of their media across every touchpoint.
To share more about the vision behind our new brand, what we stand for and where we are heading, who better to hear from than the man himself — our CEO, Michael Provenzano:
This rebrand marks a new chapter for Vistar and for the OOH industry. By combining technology, creativity and data, we help marketers navigate complexity with simplicity, delivering experiences that resonate in real-world moments.
With this refreshed identity, we’re excited to continue building the future of out-of-home: one connection, one audience and one story at a time.