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A new vision for Vistar Media, and for out-of-home



Leslie Lee

I’m proud to unveil a new brand identity for Vistar Media. This fresh transformation reflects our pioneering spirit as inventors of the programmatic out-of-home (OOH) category and our leadership in the OOH industry. 

Vistar’s narrative is about making connections - whether it’s linking an idea to an audience, or integrating disparate screens and platforms into a seamless experience. Our focus on detail, scale and systemization allows us to craft solutions that, while complex, offer simplicity and ease to our users.

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Our new logo is a visual metaphor for connections and our role in creating them. It’s a commitment that extends beyond the visuals to the very core of our business strategy: to not just participate in the OOH narrative but to actively shape its future. 

At Vistar, we host the world’s most extensive OOH inventory, offering the scale, data and expertise to transform discovery into action. To share more about this vision behind our new brand, what we stand for and where we are heading, who better to hear from than the man himself - our CEO, Michael Provenzano:

I can't wait to bring this refreshed identity to life across our marketplace, and I look forward to collaborating with all of our clients and partners to make OOH the channel of the future.

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