For marketers and creative professionals, one thing is clear: simply putting your creative out into the world isn't enough to grab attention. To stand out, be memorable and drive action, your ad needs more than just a message—it needs stopping power.
That's where digital out-of-home (DOOH) delivers. With vibrant colours, video motion capabilities and responsive design elements, DOOH gives brands a unique canvas to craft breakthrough creative. When strong visuals meet neuroscientific insight, a campaign becomes moments that stick.
In our latest guide, The Art of DOOH, Vistar's Creative Studio shares five essential insights to help your campaigns not just catch the eye—but keep it.
Colours are a strategic tool in DOOH, and what looks bold on a laptop may vanish against real-world backdrops like the sky or buildings. To truly stand out, design with the environment in mind—not just the screen.
The brain processes visuals in milliseconds, making imagery your fastest path to connection. Incorporating a product shot or a familiar icon anchors your message and boosts brand recognition.
Our brains are wired to notice what feels personally relevant. Dynamic creative brings that instinct into DOOH by adapting messaging in real-time based on data inputs like location, weather or even sports scores. Brands can easily deliver tailored messaging across different environments to meet audiences in the moment.
Explore how leading brands are successfully leveraging dynamic creative in their DOOH campaigns.
Movement captures attention, which is why motion-based DOOH is so effective. As a best practice, keep logos or product images visible throughout the entire spot, and use motion to direct the viewer's eye to what matters.
The most memorable brands are the boldest. In DOOH, strong branding is essential for impact. Ensure logos and brand elements are clear, legible and prominently placed—free from clutter or obstructions.
By applying these principles, your DOOH campaigns won't just be seen—they'll be remembered. For a deeper dive into each strategy and how to apply them, download the Art of DOOH.
Ready to bring your creatives to life across every screen? Get a free consultation with Vistar's Creative Studio team.