How to Cut through Media Clutter this Holiday Season

The holidays are right around the corner, and so is the flood of marketing that comes with them. According to Salesforce, 56% of consumers say they feel overwhelmed by the ads retailers send through email, text and online channels during the lead-up to the holidays.

With so many brands fighting for attention, how can yours break through the noise?

The answer lies beyond the inbox and banner ad — in the physical world, through digital out-of-home (DOOH) advertising.

Why DOOH belongs in your holiday marketing mix

Consumers are constantly on the move this season: commuting to work, running errands, shopping, dining and traveling. In fact, 70% of waking hours are spent outside the home, offering a major opportunity to reach shoppers where buying decisions happen.

Unlike digital channels that consumers can skip or ignore, DOOH screens integrate seamlessly into everyday environments, delivering eye-catching creative when and where it matters most. That visibility pays off: 86% of people agree that OOH makes a brand stand out, and two-thirds of purchases are made within 30 minutes of being exposed to OOH advertising.

From awareness to action, DOOH connects your message to real-world moments that drive results.

Reaching the right audiences, everywhere they go

Vistar Media makes it easy to target key holiday audiences with precision. Whether you’re trying to reach millennials, budget shoppers, luxury shoppers, Hispanic/US moms, frequent travelers or general holiday shoppers, DOOH allows you to serve the right creative to the right people, all based on data-driven insights.

• Contextual environments: Bars, casual dining spots, entertainment venues and salons let brands stay visible in moments of downtime and social activity.
• Path-to-purchase: Billboards, gyms, doctor’s offices, malls, gas stations and transit stations keep your message top of mind as shoppers move through their day.
• Point-of-purchase: ATMs, convenience stores, grocery stores and big box retailers are where intent becomes action, and where DOOH can drive measurable conversion.

By surrounding consumers throughout their daily routines, you can create a cohesive journey that builds awareness, intent and action all within the same campaign.

Make your holiday campaign count

As e-commerce giants like Amazon continue to capture online spending, brick-and-mortar retailers have an opportunity to reimagine how they engage shoppers. DOOH delivers a high-impact, brand-safe, measurable channel that complements digital and traditional media while standing out in the real world.

This holiday season, don’t get lost in the noise. Use digital out-of-home to reach on-the-go consumers when and where it counts most.

Ready to speak with a Vistar rep about how you can get started with a DOOH holiday campaign?