Industry
Travel & Tourism
Objective
Tourism Fiji set out to strengthen its brand presence across key international markets, aiming to boost awareness, consideration and travel intent.
Results
Through partnerships with MFour in the US, Dynata in Canada and Pureprofile in Australia, independent brand studies validated the campaign’s impact across all three markets, demonstrating significant lifts in awareness, preference and intent to visit Fiji.
Key Product
Global DSP
Global scale, local precision
Planned and activated out of Sydney, the programmatic DOOH campaign connected with travellers across three markets, using a global DSP to deliver precise, data-driven targeting at scale.
United States: The US effort concentrated on affluent travellers in major West Coast markets, including Los Angeles, Portland, San Francisco, San Jose and San Diego. Media ran across billboards, office buildings and residential screens, using Accretive and PlaceIQ data to target high-income households most likely to book international travel.
Canada: This approach targeted travellers in Vancouver and Alberta, leveraging Datonics audiences to reach high-HHI households across billboards, residential and office environments.
Australia: This portion of the campaign spanned metro and regional hubs, including Sydney, Melbourne, Brisbane, Perth, Adelaide and the Gold Coast, using JCDecaux billboards and train station inventory to deliver targeted reach and strengthen travel consideration.
Creative that captures escape
With messages like “Pool Open 24/7” and “Breathe in, Bliss out,” the campaign brought Fiji’s natural beauty to life, reminding urban audiences of the restorative power of a tropical escape.
"Our programmatic OOH campaign made it easier than ever to share Fiji’s story with the world. The great results globally are an indication of the precision, flexibility, and audience capability of programmatic that allowed us to reach the most relevant audiences at scale” — Anaseini Bakaniceva, Global Marketing Manager at Tourism Fiji
Measurable shifts in travel intent
Through partnerships with MFour in the US, Dynata in Canada and Pureprofile in Australia, independent brand studies validated the campaign’s impact across all three markets, demonstrating significant lifts in awareness, preference and intent to visit Fiji.
United States
- 162% increase in visit intent with 30% of exposed consumers saying they are likely to book a trip in the next 12 months.
- 214% lift from office buildings. Highlighting the effectiveness of reaching high-earning professionals in the workplace.
- 78% lift in preference for Fiji as a destination of choice.
Canada
- 82% increase in visit intent.
- 116% lift in preference for Fiji as a destination of choice.
Australia
- 85% awareness achieved.
- 41% consideration rate.
Tourism Fiji leveraged programmatic DOOH’s global reach and local targeting to turn storytelling into measurable growth in awareness, preference and intent, proving the channel’s power to drive tourism worldwide.
