Pureprofile

Pureprofile

Measurement
Opportunity to See Market Pulse
Location
APAC

About Pureprofile

Pureprofile is a leading global provider of data and insights with 25+ years of experience in research, profiling and insights. Driven by their patented profiling technology, Pureprofile is able to provide rich data and consumer insights that are compliant with GDPR and other privacy regulations around the world. Their capabilities in this area have been strengthened by the implementation of CleanID - a best-in-class fraud and duplication detection system built to eliminate known data threats in real-time. 
 
Our partnership with Pureprofile has transformed how DOOH campaigns are measured and optimised, allowing advertisers to access online panel data that provides robust insights into consumer behaviour by enabling pre and post campaign studies through targeted online surveys. By accessing nationally representative audiences across the globe, Pureprofile ensures that the data reflects the diverse demographics in the regions, including age, gender and household income.
 

Use cases

  • Market Pulse Study
  • Opportunity to See study

Live in: 

  • Market Pulse Study: AU, NZ, SG, PH, MY, ID, TH
  • Opportunity to See study: AU, NZ, SG, PH, MY, ID, TH

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

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