Our Partnership

Through Vistar's partnership with Accretive, advertisers can access audience targeting and measurement solutions designed specifically for out-of-home (OOH) advertising.

Accretive Audiences provides curated and custom consumer segments based on demographics, online and offline behaviors, media consumption and purchase activity. These purpose-built audiences help marketers apply their audience strategies to OOH campaigns and identify opportunities to reach consumers in the physical world.

Accretive Outcomes complements these targeting capabilities with independent campaign measurement. Using its proprietary OOH Graph™ and exposed-versus-control methodology, Accretive helps advertisers evaluate how OOH exposure influences consumer actions, including website visits and conversions, app downloads, store visits and brand lift.

Together, these solutions help advertisers connect audience targeting with measurable business results, providing insights to inform campaign planning and future media investments.

Use cases

Audience Targeting: Reach consumers using curated and custom OOH audience segments based on demographics, online and offline behaviors, media consumption, purchase activity and combinations of multiple attributes.
Web Lift & Online Conversion Measurement: Evaluate the impact of OOH campaigns on website activity and conversions, using exposure and control-group comparisons to assess incremental performance.
Foot Traffic Measurement: Understand how OOH exposure influences visits to physical locations, helping advertisers evaluate campaign effectiveness against in-person engagement objectives.
App Lift & Download Measurement: Measure how OOH exposure drives app downloads, using exposed-versus-control comparisons.
Brand Lift: Measure how OOH shifts awareness, consideration and purchase intent among exposed consumers.
ROAS and Accretive SuperReport™: Get one consolidated view of reach and frequency, lift, ROAS, and cost per visit and per conversion (eCPWV, eCPA).

About Accretive

Accretive is an out-of-home data and technology company that helps brands make a real impact with consumers in the real world. Accretive Audiences delivers privacy-compliant, purpose-built consumer segments made for OOH, and Accretive Outcomes independently measures what OOH drives, from store visits to website and app conversions to brand lift, using exposed-versus-control methodology. Agencies, brands and media owners use Accretive to target smarter, prove OOH performance and plan their next investment with confidence.

Live in: USA

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”