Paris – October 2026 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced that Orisha has expanded its partnership with Vistar by adopting its mediation layer to optimize programmatic monetization across its network of more than 6,000 digital out-of-home (DOOH) screens throughout France.
Already leveraging Vistar's supply-side platform (SSP), Orisha is extending its use of Vistar's platform to further simplify operations while maximizing the value of every impression. Through a single integration, Vistar's mediation layer connects Orisha to multiple demand sources simultaneously to ensure every impression is awarded to the highest bid while maintaining complete transparency and control.
As Orisha's network has continued to grow, efficiently managing multiple integrations and demand sources has become increasingly important. By centralizing these connections through Vistar's unified platform, Orisha reduces technical complexity, streamlines day-to-day operations and creates a more efficient path to maximizing yield across its inventory.
"As our network has expanded, we wanted a more efficient way to manage programmatic demand without increasing operational complexity," said [Name, Title], Orisha. "Our partnership with Vistar has consistently delivered value through its SSP, making mediation a natural next step. With one unified platform, we're simplifying technical operations, maintaining full control over our inventory and ensuring every impression has the opportunity to achieve its highest value."
“We've built a truly strategic partnership with Orisha, one that goes well beyond a traditional technology vendor relationship," said Max Noizat, Country Manager, France, Vistar Media. "As the first media owner in France to deploy our mediation layer, Orisha is helping demonstrate what's possible with a unified approach to programmatic monetization. Ultimately, programmatic should simplify operations, maximize the value of every impression and save media owners time without creating more complexity.”
Orisha's deployment of Vistar's mediation in France represents an important milestone in Vistar’s continued expansion of its enterprise technology solutions across Europe. By bringing together Vistar's SSP, ad server, mediation and player software, the partnership reinforces Vistar's vision of a unified platform purpose-built for the future of digital out-of-home.
Reach out today to learn more about how Vistar can help elevate DOOH networks globally.
About Vistar Media
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com and follow us on LinkedIn, Facebook and Instagram.
About Orisha
As the Orisha Group’s in-store media agency, Orisha ADgency has been a major player in Digital Out-of-Home (DOOH) and point-of-sale marketing for nearly 20 years. Leveraging a powerful network of 11,800 screens located in the heart of neighborhood stores and reaching more than 27 million consumers each week, the agency offers brands and advertisers targeted and measurable visibility at the moment of purchase. As the owner of its own screen fleet and distribution network, Orisha ADgency deploys customized solutions combining digital out-of-home (traditional and programmatic DOOH), smart targeting at the checkout (Push), contextual paper coupons, and dynamic content (DCO).
Learn more at : orisha.com/fr/commerce/service/orisha-adgency