Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with Sage+Archer, the Amsterdam-based DOOH demand-side platform (DSP), to further advance the programmatic DOOH market across Europe, the Middle East and Africa (EMEA).
This collaboration marks a significant step in accelerating the adoption of automated, data-driven buying for out-of-home advertising across the region. The integration of Sage+Archer’s DSP with Vistar’s supply-side platform (SSP) allows for seamless transactions using openRTB standards, enabling both private marketplace (PMP) and open exchange buying. Through this connection, Sage+Archer clients can now access Vistar’s extensive inventory of premium screens across France, Germany, the Netherlands and the United Kingdom — and more markets to come.
With this partnership, brands and agencies gain new opportunities to bring real-time flexibility and precision targeting to their out-of-home campaign strategies. Advertisers can leverage data signals such as location, time, weather and audience behavior to dynamically optimize campaigns, ensuring messages appear when and where they’ll have the greatest impact.
“With open exchange, buyers can capitalize on the true promise of programmatic — letting data fully inform media purchasing decisions to truly focus campaigns on audiences,” said Tim Markestein, Head of Client Success at Sage+Archer. “Partnering with Vistar, a leader in this space, we can deliver powerful results for data-driven advertisers.”
For media owners, this collaboration expands access to a wider pool of global demand, connecting their inventory to new buyers and markets through Vistar’s programmatic ecosystem.
Both companies bring deep expertise to the partnership. Vistar Media powers the world’s most advanced programmatic infrastructure for DOOH, connecting buyers and sellers through technology that supports seamless transacting, data activation and measurement. Sage+Archer, a frontrunner in European DOOH, offers advertisers intuitive campaign management tools and robust creative flexibility designed for multi-screen environments.
“We partner with the world’s leading DSPs to bring the widest array of buyer demand to our media owners, and we’re thrilled to add Sage+Archer’s relationships across EMEA,” said Chris Allison, Director of DSP Partnerships at Vistar Media.
As programmatic adoption continues to accelerate globally, the partnership between Vistar Media and Sage+Archer sets the stage for a more connected, data-informed OOH ecosystem. Together, we are driving innovation that helps brands engage audiences in more contextual, measurable and impactful ways.
To learn more about this partnership or explore programmatic DOOH opportunities, contact us here.