Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has appointed Marcos Mendez as Director of Supply Partnerships, LATAM. Based in São Paulo, Mendez will lead Vistar’s efforts to help media owners across Latin America harness the full potential of programmatic digital out-of-home (DOOH) through world-class technology and dedicated local support.
Mendez brings over 15 years of experience in digital marketing and ad tech, with a proven track record of driving growth across both emerging and established markets. At Yahoo, he led the DSP and Native Marketplace for Brazil and LATAM, driving operational excellence and collaborating with global teams to tailor the platform for regional success. He’s also led strategic partnerships and regional expansion efforts at Amazon Ads and Opera Ads, gaining a deep understanding of both buy- and sell-side dynamics. This unique perspective positions him to foster strong, collaborative relationships with media owners, making his expertise instrumental in expanding Vistar’s supply-side footprint.
“Programmatic DOOH is growing at an incredible pace in Latin America, and we’re thrilled to deepen our investment in the region,” said Renato Maria, Country Manager, Brazil at Vistar Media. “With Marcos on board, we’re doubling down on our commitment to delivering exceptional advertising solutions for both media owners and buyers. His expertise and passion for the industry will be invaluable as we continue to drive innovation and unlock new opportunities for OOH across LATAM.”
As programmatic adoption accelerates, Vistar Media continues to invest in local expertise and partnerships to drive scalability in OOH. The Latin America OOH and DOOH market is projected to grow from USD $1.00 billion in 2025 to USD 1.33 billion by 2030, underscoring the region’s immense potential for digital media growth. With Mendez at the helm of supply partnerships, media owners can leverage Vistar’s industry-leading technology to optimize inventory management and maximize revenue opportunities.
“I couldn’t be more excited to join Vistar Media at such a transformative time for advertising in Latin America,” said Marcos Mendez, Director of Supply Partnerships, LATAM at Vistar. “Vistar has built a powerhouse of innovation in the global OOH industry, and I’m eager to bring that expertise to LATAM, strengthening supply partnerships and driving the next wave of growth in the region.”
Reach out to Vistar Media today for more information on running programmatic DOOH advertising campaigns in Brazil, Colombia, Mexico and Chile.