About our partnership

Through Vistar's partnership with ABCS Insights, advertisers can independently measure the sales impact of their digital out-of-home (DOOH) campaigns across online and offline purchase channels.

ABCS Insights combines Vistar campaign exposure data with its network of receipt, transaction and consumer data sources to compare the purchase behavior of exposed audiences with matched unexposed groups, showing the incremental sales lift DOOH delivers.

Measurement covers all major US and Canadian retailers, including big-box stores, quick-service restaurants, and platforms such as Amazon and Walmart, so brands can see performance wherever their customers shop.

Use cases

Sales Lift: Designed for CPG and non-CPG brands (e.g., Retail, Technology, QSR, BevAlc, Travel and more), connecting DOOH exposure to in-store and online purchase behavior. ABCS measures incremental sales lift (the increase in average sales per household) and its key drivers, including household penetration, purchase occasions and sales per buying occasion.
- Recommended for: National or large-scale regional campaigns with a minimum $150K budget, 15 million impressions and a four-week flight. Feasibility check required.

Live in: USA, CA

About ABCS Insights

ABCS Insights is the independent campaign measurement company leading a new era of Connected Outcomes. Built on a framework of connected, consistent, and causal measurement, ABCS explains not just whether advertising worked, but why, connecting outcomes across every screen, every retailer, every channel, and every stage of the customer journey. Grounded in thousands of studies and large-scale, real-world purchase data, ABCS helps brands, agencies, and commerce media partners plan, measure, and optimize advertising as a true driver of business growth.

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”