About ABCS Insights

ABCS Insights is a leading advertising measurement and analytics company specializing in outcome-based evaluation across sales, brand, and consideration effects. Leveraging deterministic household-level data from both receipt and credit & debit card panels that span millions of U.S. shoppers, ABCS Insights helps advertisers and agencies quantify real business impact from digital and out-of-home campaigns. Its methodologies control for historical sales trends and external factors to isolate the true incremental lift driven by media exposure.

ABCS Insights and Vistar Media have partnered to empower clients with a sales effect measurement solution that accurately quantifies the retail performance impact of DOOH advertising across CPG and non-CPG categories.

Use cases

• Sales Lift: For CPG and non-CPG brands seeking to connect upper- and mid-funnel DOOH exposure to in-store & online purchase behavior. Through the Vistar–ABCS partnership, marketers can measure incremental sales lift (the increase in average sales per household) and drivers of lift - household penetration, purchase occasions and sales per buying occasion - delivering a complete view of how DOOH drives retail outcomes.

  • Recommended for: National or large-scale regional campaigns meeting minimum parameters ( $150K budget, 15 million impressions, 4-week flight ) with feasibility check required.

Live in: USA