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Ciara joined Vistar as a Platform Engineer in 2012, progressing to lead the product organization across all Vistar business lines. Ciara holds a BS in Systems Engineering from University of Pennsylvania.

Eric leads Vistar's teams handling sales, technical support and partnership development for media owners. Prior to his role leading supply, Eric worked in product management and as a technical analyst at Vistar. Eric holds a BS in Systems Engineering from University of Pennsylvania.

Eugenie joined Vistar in 2015 to build its analytics team and now leads the company's partnerships and analytics functions globally. Prior to Vistar, Eugenie worked in analytics at W2O Group. Eugenie holds a BA in Journalism and Mass Communication from UNC Chapel Hill.

Leslie leads Vistar's global marketing, including corporate communications, events, product marketing and customer education. Prior to joining Vistar in 2017, Leslie held marketing and communications roles at ChoiceStream, Turn (now Amobee), and InkHouse PR. Leslie holds a BA in English from Harvard University.

Lucy is the SVP, General Manager of the US Marketplace at Vistar Media leading sales, client services, DSP & Supply partnerships. Lucy and her teams are responsible for cultivating relationships with agencies, brands, publishers, and DSPs ensuring impeccable service across all aspects of the marketplace. Previously, Lucy led hedge fund and investment bank sales at Dataminr and was an analyst at Goldman Sachs. Lucy holds a BS in International Finance and Marketing from the University of Miami in FL.

Meg leads the People Ops team in building out a global function with best practices in culture and wellness initiatives, performance management, talent acquisition, and employee lifecycle strategy. Meg was previously the VP of HR at IgnitionOne.

Ben Baker is the Managing Director of APAC at Vistar Media. He has over 14 years of experience building out the digital out-of-home sector and is responsible for leading Vistar's rapid growth across APAC, managing both holding company and media owner partnerships. Previously, Baker was National Sales Director at oOh!, leading sales across a diverse portfolio of location-based out-of-home assets.

Diederick Ubels, the MD EMEA at Vistar Media, previously served as a co-founder and CEO of Sage+Archer, a DSP for DOOH in Europe. Sage+Archer, based in Amsterdam, Netherlands, became part of the Vistar Media Family in 2022. Diederick boasts over 17 years of experience in adtech and holds a Master of Law from the University of Amsterdam, as well as a Master of American Studies from the University of Utrecht.

Scott Mitchell is managing director for Canada at Vistar Media, a provider of programmatic and software solutions for digital out-of-home. Since joining Vistar in 2017, Mitchell has launched the Canadian office and grown operations to a fully staffed team with strategic partnerships across the entire programmatic landscape. Prior to joining Vistar, he held positions at TubeMogul (now Adobe) opening Canadian operations and working with agencies, as well as in the Enterprise (SaaS) business working with brands directly. Mitchell also worked at Yahoo! Canada, leading the consumer packaged goods vertical.