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About us

We’re powering the ecosystem that makes
programmatic out-of-home possible.

Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home.

digitaldemand-mobile
digitaldemand

Vistar has built a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH). This includes a demand-side platform (DSP), supply-side platform (SSP) and data management platform (DMP), integrated together to enable data-driven, automated and measurable DOOH transactions. We’ve also built core infrastructure software for media owner networks (Cortex), to help ensure they are stable and can smoothly run programmatic campaigns as well as unique customer experiences.

Shape

  • 750

    K+

    digital screens available globally.

  • 12

    B

    monthly impressions available
    on the Vistar exchange.

  • 30000

    +

    programmatic campaigns executed.

HubSpot Video

 

WHO WE ARE

Leadership
  • Headshot of CEO Micheal Provenzano-1 (1)

    Michael Provenzano

    CEO & Co-Founder

    Michael was previously a co-founder of Invite Media, the first universal demand-side platform for online display advertising. Invite Media was purchased by Google in 2010. Michael has a BSE in Materials Science and Engineering from University of Pennsylvania.

    Michael Provenzano

    CEO & Co-Founder

  • Headshot of CIO Mark Chadwick-1

    Mark Chadwick

    CIO & Co-Founder

    Mark was previously the chief architect of Invite Media. He has overseen technical teams of various sizes and built many cost effective distributed systems, and contributes to a variety of open source projects. Mark has a BS in Computer Science from Temple University.

    Mark Chadwick

    CIO & Co-Founder

  • Headshot of CFO Janet Urciuoli -1

    Janet Urciuoli

    CFO

    Prior to joining Vistar, Janet was CFO at IgnitionOne, a global martech leader. Before IgnitionOne, Janet held positions at Innovation Interactive, SonyBMG Music Group, The Walt Disney Company and PwC. Janet is a CPA and has a BS from SUNY Geneseo and an MBA in Finance from the Fordham Gabelli School of Business.

    Janet Urciuoli

    CFO

  • Headshot of CTO Tom Fleisher-1

    Tom Fleischer

    CTO

    As one of the company's first employees, Tom has led Vistar's software development since the early days. Prior to Vistar, Tom held Senior Software Engineering roles at Algorithmics and Hosting.com. Tom holds a BS in Computer Science from Temple University.

    Tom Fleischer

    CTO

  • Ross-McNab

    Ross McNab

    CRO

    As Chief Revenue Officer Ross creates value for all of Vistar's key stakeholders - marketers, agencies, media owners, and investors. Previously Ross scaled and diversified businesses in NA and EMEA as Chief Business Officer at Cardlytics, Managing Director at MediaMath, along with co-founding APAC ad-tech startup Kinected.

    Ross McNab

    CRO

  • Headshot of SVP of product and analytics Eugenie Chen-1-1

    Eugenie Chen

    SVP, Partnerships & Analytics

    Eugenie joined Vistar in 2015 to build its analytics team and now leads the company's partnerships and analytics functions globally. Prior to Vistar, Eugenie worked in analytics at W2O Group. Eugenie holds a BA in Journalism and Mass Communication from UNC Chapel Hill.

    Eugenie Chen

    SVP, Partnerships & Analytics

  • Headshot of SVP of product Ciara Kennedy-1

    Ciara Kennedy

    SVP, Product

    Ciara joined Vistar as a Platform Engineer in 2012, progressing to lead the product organization across all Vistar business lines. Ciara holds a BS in Systems Engineering from University of Pennsylvania.

    Ciara Kennedy

    SVP, Product

  • Headshot of SVP of Supply Eric Lamb-1

    Eric Lamb

    SVP, Supply

    Eric leads Vistar's teams handling sales, technical support and partnership development for media owners. Prior to his role leading supply, Eric worked in product management and as a technical analyst at Vistar. Eric holds a BS in Systems Engineering from University of Pennsylvania.

    Eric Lamb

    SVP, Supply

  • Headshot of SVP of Marketing Leslie Lee-1

    Leslie Lee

    SVP, Marketing

    Leslie leads Vistar's global marketing, including corporate communications, events, product marketing and customer education. Prior to joining Vistar in 2017, Leslie held marketing & communications roles at ChoiceStream, Turn (now Amobee), and InkHouse PR. Leslie holds a BA in English from Harvard University.

    Leslie Lee

    SVP, Marketing

  • Headshot of SVP of US Demand Lucy Markowitz-1

    Lucy Markowitz

    SVP, US Demand

    Lucy leads US Demand including sales and client services cultivating partnerships with holding companies, independents and the largest brands in the world. Previously, Lucy led hedge fund and investment bank sales at Dataminr. Lucy holds a BS in International Finance and Marketing from the University of Miami in FL.

    Lucy Markowitz

    SVP, US Demand

  • Headshot of SVP of People Operations Meg Fireman-1

    Meg Fireman

    SVP, People Operations

    Meg leads the People Ops team in building out a global function with best practices in culture & wellness initiatives, performance management, talent acquisition, and employee lifecycle strategy. Meg was previously the VP of HR at IgnitionOne.

    Meg Fireman

    SVP, People Operations

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Our values

We believe in:

  • Impact

    We constantly strive to deliver beyond expectations. We are relentless in pursuing success for our clients and our company, and are willing to work as hard as needed to get the right results.

  • Deliberation

    Deliberation

    We constantly reevaluate the way things are done, balancing innovating thinking and risk-taking with informed decision making to arrive at the most powerful solutions.

  • Honesty

    Honesty

    We believe clear, open communication is the key to getting things done the right way. We speak with candor, and we always stand by our commitments.

  • Curiosity

    Curiosity

    We develop our expertise through a constant and rigorous pursuit of knowledge. Being curious gives us the ability to understand different points of view and understand what really matters.

  • Growth

    Growth

    We strive to create a truly open, safe space for feedback and improvement, allowing every employee to contribute to the growth of the company and their own personal development.

  • Community

    Community

    We are united by a common belief in Vistar’s potential. We respect and value each other, and genuinely want to see our company and colleagues succeed. Our bonds surpass professional expectations.

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AWARDS

Recognition
  • 2024 Digital Signage Awards (B_W)

    Finalists — Digital Signage Awards (Travel Texas & Zoom)

    2024

  • AdExchanger Awards Logo Finalist 2023

    Finalist - AdExchanger Awards (Rain-X & DoorDash)

    2023

  • The Drum Awards 2022 (2)

    Finalist — The Drum Awards for Marketing (Church's Chicken: “Brilliant Use of Media”)

    2023

  • DigitalDay Tech Awards

    Finalist - Digiday Technology Awards (Best Buy-Side Programmatic Platform)

    2023

  • AdExchanger Programmatic Power Players - Winners (1)

    AdExchanger Programmatic Power Players: Winner

    2023

  • OBIE Awards

    OAAA Obie Awards Finalists (NBA)

    2023

  • DigiDay Awards (2)

    Best DOOH Campaign - Finalists (HOKA & Jack in the Box)

    2023

  • BuissnessInsider

    Hottest AdTech Companies

    2022

  • Finalist_DrumAward-1

    Finalist — best use of digital: City National Bank

    2022

  • Finalist_DrumAward-1

    Finalist — use of programmatic: UGG & NBA

    2022

  • Finalist_DrumAward-1

    Finalist — Most Effective Use of Data: HBF

    2022

  • Drum_Apac_Digital Advertising

    Most Effective Programmatic Media Partnership

    2022

  • Great-Place-to-Work

    Great Place to Work

    2022

  • IAB

    WINNER - Best Use of DOOH

    2022

  • DSE_Award

    Finalist — Frank’s RedHot Branded Food Service

    2022

  • DSE_Award

    DOOH Campaign Finalist: Piaggio Fast Forward

    2022

  • DSE_Award

    DOOH Campaign Finalist: City National Bank

    2022

  • Drum

    Finalist — Best Use of Digital OOH

    2022

  • DOOH-2-2

    WINNER - Best Programmatic OOH Activation

    2022

  • Drum_Apac-2

    Finalist — Best use of tech in Out-of-home

    2022

  • Shorty-1

    Finalist — Financial Services Category

    2022

  • Stevie Award

    Finalist — Financial Products & Services

    2022

  • Drum

    Finalist — Best Use of Digital Out-of-Home

    2022

  • Winner_DrumAward

    WINNER — VENDOR OF THE YEAR

    2021

  • Omma-Logo-3

    DOOH Campaign Finalist: Fox's The Masked Dancer

    2021

  • SILVER OBIE - EAZE

    SILVER OBIE - EAZE

    2021

  • FINALIST - TEXAS TRAVEL

    FINALIST - TEXAS TRAVEL

    2021

  • BEST USE OF OUT OF HOME

    BEST USE OF OUT OF HOME

    2021

  • BEST USE OF DIGITAL OOH

    BEST USE OF DIGITAL OOH

    2021

  • OOH MEASUREMENT AWARD WINNER

    OOH MEASUREMENT AWARD WINNER

    2020

  • FINALIST — BEST AUDIENCE-BASED BUYING PLATFORM

    FINALIST — BEST AUDIENCE-BASED BUYING PLATFORM

    2020

  • ADEXCHANGER'S 2020 PROGRAMMATIC POWER PLAYER

    ADEXCHANGER'S 2020 PROGRAMMATIC POWER PLAYER

    2020

  • BEST AD PLATFORM

    BEST AD PLATFORM

    2019

  • GOLD AWARD FOR DOOH NETWORKS

    GOLD AWARD FOR DOOH NETWORKS

    2019

  • DOOH-2

    Digital Out-of-Home Using Programmatic

    2018

  • BEST WORKPLACES

    BEST WORKPLACES

    2018

  • Top Company Cultures

    Top Company Cultures

    2018

  • crains

    Best Workplaces

    2017

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We are looking for the best talent.

Learn more about Vistar, the work we do, and future opportunities.

Learn More
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