About Us

WHO WE ARE

Leadership

Michael Provenzano

CEO & Co-Founder

Michael was previously a co-founder of Invite Media, the first universal demand-side platform for online display advertising. Invite Media was purchased by Google in 2010. Michael has a BSE in Materials Science and Engineering from University of Pennsylvania.

Michael Provenzano

CEO & Co-Founder
Mark Chadwick

CIO & Co-Founder

Mark was previously the chief architect of Invite Media. He has overseen technical teams of various sizes and built many cost effective distributed systems, and contributes to a variety of open source projects. Mark has a BS in Computer Science from Temple University.

Mark Chadwick

CIO & Co-Founder
Janet Urciuoli

CFO

Prior to joining Vistar, Janet was CFO at IgnitionOne, a global martech leader. Before IgnitionOne, Janet held positions at Innovation Interactive, SonyBMG Music Group, The Walt Disney Company and PwC. Janet is a CPA and has a BS from SUNY Geneseo and an MBA in Finance from the Fordham Gabelli School of Business.

Janet Urciuoli

CFO
Tom Fleischer

CTO

As one of the company's first employees, Tom has led Vistar's software development since the early days. Prior to Vistar, Tom held Senior Software Engineering roles at Algorithmics and Hosting.com. Tom holds a BS in Computer Science from Temple University.

Tom Fleischer

CTO
Eugenie Chen

SVP, Partnerships & Analytics

Eugenie joined Vistar in 2015 to build its analytics team and now leads the company's partnerships and analytics functions globally, managing client-facing analytics, business intelligence, and partnerships across channel, data and strategic global expansion. Prior to Vistar, Eugenie worked in analytics at W2O Group. Eugenie holds a BA in Journalism and Mass Communication from UNC Chapel Hill.

Eugenie Chen

SVP, Partnerships & Analytics
Ciara Kennedy

SVP, Product

Ciara joined Vistar as a Platform Engineer in 2012, progressing to lead the product organization across all Vistar business lines. Ciara holds a BS in Systems Engineering from University of Pennsylvania.

Ciara Kennedy

SVP, Product
Eric Lamb

SVP, Supply

Eric leads Vistar's teams handling sales, technical support and partnership development for media owners. Prior to his role leading supply, Eric worked in product management and as a technical analyst at Vistar. Eric holds a BS in Systems Engineering from University of Pennsylvania.

Eric Lamb

SVP, Supply
Leslie Lee

SVP, Marketing

Leslie leads Vistar's global marketing, including corporate communications, events, product marketing and customer education. Prior to joining Vistar in 2017, Leslie held marketing & communications roles at ChoiceStream, Turn (now Amobee), and InkHouse PR. Leslie holds a BA in English from Harvard University.

Leslie Lee

SVP, Marketing
Lucy Markowitz

SVP, US Sales

Lucy leads brand and agency sales in the US helping cultivate partnerships with holding companies, independents and the largest brands in the world. Previously, Lucy led hedge fund and investment bank sales at Dataminr and was an analyst at Goldman Sachs. Lucy holds a BS in International Finance and Marketing from the University of Miami in FL.

Lucy Markowitz

SVP, US Sales
Meg Fireman

SVP, People Operations

Meg leads the People Ops team in building out a global function with best practices in culture & wellness initiatives, performance management, talent acquisition, and employee lifecycle strategy. Meg was previously the VP of HR at IgnitionOne. Prior to working in the ad tech space, Meg worked at Late Show with David Letterman and Late Night with Conan O'Brien.

Meg Fireman

SVP, People Operations

Our values

We believe in:

Impact

We constantly strive to deliver beyond expectations. We are relentless in pursuing success for our clients and our company, and are willing to work as hard as needed to get the right results.
Deliberation

We constantly reevaluate the way things are done, balancing innovating thinking and risk-taking with informed decision making to arrive at the most powerful solutions.
Honesty

We believe clear, open communication is the key to getting things done the right way. We speak with candor, and we always stand by our commitments.
Curiosity

We develop our expertise through a constant and rigorous pursuit of knowledge. Being curious gives us the ability to understand different points of view and understand what really matters.
Growth

We strive to create a truly open, safe space for feedback and improvement, allowing every employee to contribute to the growth of the company and their own personal development.
Community

We are united by a common belief in Vistar’s potential. We respect and value each other, and genuinely want to see our company and colleagues succeed. Our bonds surpass professional expectations.