Our partnership

Apex Purchase audiences are now available to activate in OOH campaigns directly through Vistar's DSP. Built from confirmed online transactions across more than 80 million U.S. consumers, Apex Purchase Data gives advertisers access to deterministic audience segments based on actual buying behavior—not modeled or inferred intent. Advertisers can activate privacy-safe purchase audiences directly within Vistar's DSP to reach high-intent shoppers with greater confidence across premium digital out-of-home inventory.

The partnership expands Vistar's audience marketplace with a source of purchase intelligence, making it easier for advertisers to incorporate verified purchase behavior into campaigns of any size. 

Live in: US

Audiences use cases

• Verified buyer targeting: Reach consumers who have confirmed purchases within specific product categories, domains, or brand sets.

• Competitive conquesting: Target shoppers actively purchasing from competitors or adjacent brands to support acquisition and market-share growth.

• Recency-based messaging: Tailor campaign creative and frequency based on month-level transaction recency (e.g., reaching new buyers differently than lapsed ones).

• Cross-sell & upsell: Engage existing category buyers with relevant complementary products to boost repeat purchases and customer lifetime value.

Example segments

• Auto Shoppers

• Consumer Electronics Buyers

• Home Goods Purchasers

• Fashion Shoppers

• Furniture Buyers

About Apex Purchase

Commerce is more fragmented than ever before. Today's consumers are exposed to shopping opportunities across thousands of direct-to-consumer brands, specialty retailers, marketplaces, and independent ecommerce sites—not just a handful of major retailers. Apex Purchase Data captures confirmed online purchase transactions from more than 3,000 commerce domains, providing visibility into this broader commerce ecosystem. The dataset contains over 200 million verified purchase events and is maintained using a rolling 90-day recency window. Purchase events are translated into privacy-compliant, anonymous identifiers for activation across leading media platforms, delivering deterministic purchase data that reflects how consumers shop today.