Basis

Basis

Partner Type
Omnichannel DSP
Location
USA Canada EMEA APAC LATAM

Vistar Media + Basis

Through Vistar's partnership with Basis Technologies, advertisers can incorporate premium digital out-of-home (DOOH) inventory into their existing programmatic media buying workflows. By making Vistar's extensive DOOH inventory accessible through the Basis DSP, advertisers can plan and activate OOH alongside their other programmatic channels, bringing real-world media into a more connected campaign strategy.

Explore the guide below to learn how to activate DOOH campaigns through Basis.

Targeting types Supported via Vistar Supported via Basis
Geotargeting Supported Not supported
Day-parting Supported Supported (Bid request time)
Audience targeting Supported Not supported
Campaign measurement Supported Not supported
Device ID passback Supported Not supported
POI targeting Supported Supported (address)
Media Owner tageting Supported Not supported
Venue type targeting Supported Not supported
Venue ID targeting Supported Not supported
Weather triggers Supported Not supported
Activation guide

Transaction Paths Path

You will need to create a DOOH-specific campaign within the Basis DSP regardless of the transaction path.

Open Exchange

  • Available.

Auction Packages

  • Vistar can bundle inventory across multiple media owners and venue types into a single deal ID.

1:1 PMPs

  • Vistar can facilitate 1:1 deals with media owners, which take priority over other programmatic transactions.

  • Vistar or media owners can layer targeting tactics into a PMP deal ID to meet campaign needs.

Audience targeting Path

Vistar offers pre-built audience segments from trusted data providers to extend your omnichannel strategy into DOOH.

  • Buyers can apply first- or third-party audiences through Vistar

  • Vistar's entire taxonomy is available through both Auction Packages and PMPs.

    • Custom audiences must pass a feasibility check via Vistar's data team (4-5 business days).

Measurement Path

Vistar offers a robust suite of measurement solutions that makes it easy to evaluate the impact of your campaign from awareness to sales lift and device ID passback.

To request a measurement study, please reach out to your Vistar representative.

  • All studies require a feasibility test and have varying minimums and costs.

  • Measurement studies and device ID passback vary by region and spend.

Creatives Path

  • Video: Supported

  • Display: Supported

  • HTML5: Not supported

  • SSP-hosted dynamic creative: Supported

  • 3rd-Party Tags: Supported

    • Vistar accepts VAST tags when they are provided directly in the response body

    • We do not support wrapped or redirected tags where the initial response points to another URL for the actual VAST content.

Creative specs:

Creative specs vary by media owner and screen. Vistar’s Deal Desk or the media owner can provide these during planning.

  • If needed, Vistar can assist with creative builds and/or resizing for DOOH.

Approval and timelines:

Once the campaign starts bidding, a creative asset is automatically sent to the appropriate media owners' for manual review and approval. Creatives cannot be approved before Basis begins bidding.

  • Timelines vary by media owner, though most approvals occur the same day. Until approval is received, bids will not serve.

  • All creative approvals are at the media owner’s discretion and are not guaranteed. Buyers are encouraged to contact the media owner prior to activation, particularly for sensitive categories.

Reporting Path

Basis DOOH Reporting

Basis can provide reporting by media owner, venue type, media cost, and impressions.

Vistar Reporting

Vistar’s Deal Desk team can provide reporting on your campaign on request or set up automated reports sent to an email address of your choice.

Reporting can include:

  • Metrics: Media cost, spots/plays, impressions, CPM

  • Dimensions: Media owner, advertiser, deal ID, venue type, venue ID, venue name, exact venue location and/or time (down to the hour).

Support Path

Vistar Support

Reach out to us at any time: Support@vistarmedia.com 

All targeting tools of the Vistar DSP can be made available to you in the Basis DSP via an auction package created by our team.

SLAs:

  • Avails, RFPs, reporting: 3 business days

  • Custom auction package: 2 business days

  • Creative resizing: 3 business days days

  • Custom audience / measurement: Varies

Visit Vistar Media’s inventory discovery to learn more about available inventory. Supply questions? Reach out to Vistar Support. 

Basis Support

See Basis’s DOOH support hub.

Reach out to platform.support@basis.com for additional support if needed.

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

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