McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for enjoying an ice cream.

Summer heat sells ice cream

The campaign activated when the temperature hit 20 degrees or higher, playing from 2pm-10pm on all days of the week, in nationwide locations, near to a McDonald’s outlet. Capturing the consumer in the right mood and time of day to engage them, and an easy route to purchase. Ensuring McDonald’s stays front of mind with an offering for every time of day, and season.

The relationship between weather and consumer behaviour

Weather has an impact on consumer mood and purchase decisions, influencing behaviors of what we do and when. Activating weather targeting in your programmatic DOOH campaign, enhances stand-out and impact, by reaching your target audience at the most optimal times, and mindset.