Dulux, a prominent Australian-based paint brand, enlisted Vistar Media to execute a data-driven digital out-of-home campaign to promote the durability of its Weathershield product. Using advanced programmatic capabilities, including targeting and measurement, this campaign won “Best Use of Tech in OOH” by The Drum Awards for Digital Advertising APAC!
A Sneak Peek Into the Campaign Strategy: Weather Triggers
Aiming to highlight its paints can endure all weather conditions, Dulux leveraged Vistar’s integration with IBM Watson’s Weather Targeting to deploy specific creative messaging when local conditions indicated sun, wind and storm patterns.
Curious how this played out? Want to know more about the advanced tactics that made this Dulux and Vistar Media initiative a success?
To get the full scoop on this award-winning, weather and location-based DOOH campaign, including campaign results and numbers, be sure to check out the full case study.
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