Clear Channel Outdoor + Vistar Media: why the biggest names in media trust Vistar’s full-stack solution

Recently, Vistar Media announced our expanded partnership with Clear Channel Outdoor (CCO), one of the world’s largest out-of-home (OOH) media owners. CCO selected Vistar as its full-stack technology partner for its digital out-of-home (DOOH) network, beginning with a rollout across its U.S. network of airports.

This milestone builds on a strong seven-year partnership and represents a major step forward in delivering streamlined operations, scalable revenue growth and innovation for one of the industry’s most reputable networks.

Our partnership: transforming how DOOH campaigns run at scale 

With Vistar’s ad server and player software, Clear Channel Outdoor gains:

• Seamless campaign management – from reservation through delivery, reducing manual processes.
• Greater speed and flexibility – campaigns can be launched and optimized faster.
• Enhanced client experience – brands benefit from more precise targeting and easier access to premium inventory.

“By expanding our strategic partnership with Vistar Media, we’re delivering even greater flexibility, speed and precision to our customers. Integrating Vistar’s ad server platform with our nationwide DOOH network will create a more seamless experience for brands to launch targeted campaigns that drive the business outcomes they’re looking to achieve.” – Nichole Boatsman, CTO of CCO

Powered by Vistar: the new standard for enterprise DOOH software

Vistar Media’s software suite is designed for enterprise-scale media owners like Clear Channel Outdoor. Core components include:

• Ad Server – Unifies impression and loop-based ad scheduling into one platform, maximizing revenue through inventory and campaign optimization.
• Player – Provides robust device monitoring and network management, via web-based UI, for operating a digital signage network. 
• Mediation – Optimizes ad sales by enabling seamless access to multiple SSPs through a unified auction, ensuring each ad spot is sold at the best possible price.
• Supply-Side Platform (SSP) – Connects media owners to the world’s largest pool of programmatic buyers.

Together, these solutions empower media owners to run their networks more efficiently, automate workflows and unlock new revenue streams.

Unlocking impact with screen sync

Clear Channel Outdoor is also tapping into one of Vistar’s exciting new features, screen sync. This technology lets multiple digital screens play content in perfect unison.

In airports, that means rows of displays can light up together with a single message or sequence, creating an immersive brand moment that captures attention and sticks with travelers.

For media owners, it’s a simple tool that unlocks new creative possibilities and revenue opportunities without added complexity. For advertisers, it’s a way to stand out in crowded, high-traffic areas.

Driving measurable value for the industry 

Clear Channel Outdoor joins a roster of global leaders already powered by Vistar Media’s enterprise platform:

• Lamar – one of the largest outdoor advertising companies in the world, is powering their entire nationwide network of 5,000 digital billboards on Vistar’s player software, this deployment took less than six weeks, and had zero downtime. 

• Adams Outdoor – one of the largest privately held outdoor advertising companies in the U.S. and a long-time partner of Vistar, most recently, they utilized the ad server to run targeted, dynamic campaigns leading up to and during one of the most prestigious sporting events in the U.S., the PGA championship.

• GSTV – a national video network engaging and entertaining targeted audiences across tens of thousands of fuel retailers, turned to Vistar’s ad server and mediation software to power secure campaign delivery and scale across their 28,000+ locations nationwide. 

• Jolt – a rapidly growing global EV-charging and DOOH network leveraging Vistar’s full-stack SaaS offering to deliver high-impact, sustainable media experiences that connect brands with consumers in key urban environments across Australia, New Zealand, the UK and Canada.

• Orange Barrel Media – a leading U.S. media owner with a premium digital network of large-format screens and IKE smart-city kiosks in high-traffic urban centers, leverages Vistar’s ad server and mediation software to deliver seamless, impactful campaigns across iconic venues.

Our track record with these partners and many others demonstrates Vistar’s ability to scale globally, adapt to diverse business models and deliver measurable results across industries.

Looking ahead: raising the bar for DOOH innovation 

Vistar Media is committed to building long-term, innovation-driven partnerships that help media owners like Clear Channel Outdoor thrive in today’s evolving advertising landscape.

If you’re a media owner looking to future-proof your DOOH network, we’d love to show you how our technology can streamline operations, increase revenue and elevate your advertiser offering.