Media owner spotlight: Cocktail Vision

For this Media Owner Spotlight, Vistar spoke to Cédric VAN ACKER, Commercial Director at Cocktail Vision / TOUTDOOH. Read on to find out how their network of large-format digital screens and strategic partnership with Vistar Media are enhancing France’s digital out-of-home landscape. 

Please describe your network in a few sentences.

Cocktail Vision Group is the leading large-format outdoor DOOH network in France. Our screens are strategically positioned along major thoroughfares in urban areas, allowing us to create a genuine daily touchpoint with French consumers as they go about their regular jouneys.

What types of screens do you have / where can they be found?

We operate large-format digital screens, the majority of which are 8m². These are located on high-traffic arterial roads, designed to reach 80% of the local population. We specifically prioritise "stopping points" such as traffic lights and congestion zones to guarantee maximum visibility and attention for the messages broadcast.

What regions do you operate in and what audiences do you reach?

We are a national network covering 12 regions and 58 departments across more than 250 French cities. This allows us to reach the entire local mobile population, representing over 80 million contacts every week. Our audience consists primarily of motorists during their daily commutes, as well as pedestrians in commercial zones and along major roads.

What sets you apart from other digital channels?

We are the only large-format DOOH network in France with such significant local power. Our network addresses a full range of advertiser goals, from branding to drive-to-store or drive-to-web strategies. By opening a unique window in public spaces, we act as a vital relay for digital activations, combining the flexibility of digital with the sheer power of mass media.

What is your network's main value proposition to a brand?

Cocktail Vision enables brands to reach a vast audience by targeting the local population on the move. DOOH allows for sophisticated audience planning by adjusting broadcast locations based on consumer journeys. Additionally, Vistar Media's Dynamic Creative Optimisation (DCO) capabilities allow our ad content to be modified in real-time based on data such as weather, traffic, stock levels, news or sports scores.

What do you wish more digital buyers knew about OOH?

Our large-format outdoor network offers all the flexibility of digital, including creativity, targeting, and content personalization, while retaining the broadcast strength of traditional outdoor advertising. It is a winning combination of power and customisation. Our philosophy is simple: the right message, at the right time, in the right place.

How do you see digital out-of-home evolving over the next year?

DOOH will continue to structure itself around programmatic, data and dynamic creativity, allowing brands to activate increasingly contextual and high-performing campaigns. This evolution involves standardising networks while respecting their unique characteristics, alongside the continued education of advertisers regarding the vast possibilities offered by DOOH.

What has been Vistar's most valuable contribution to your business?

Vistar allows us to open our inventory to the world and gives it the visibility it deserves. Through their platform and international ecosystem, we can reach new buyers and increase monetization opportunities, directly contributing to the growth and reach of our offering.

What benefits have you been able to leverage by working with Vistar?

Working with Vistar has accelerated the programmatic transformation of our inventory while maintaining our premium positioning. Their technology simplifies campaign activation, optimises the value of our screens, and offers advertisers greater flexibility and targeting options. The SSP platform is extremely well-designed and ergonomic. Opening the world of programmatic DOOH to our inventory has never been easier thanks to their seamless integration process.