In this Media Owner Spotlight, we’re featuring IDS Media, a French network that specializes in digital out-of-home (DOOH) advertising within healthcare environments. We spoke with Agathe Le Dimna, DOOH Sales Director, to learn more about how they are using digital screens in waiting rooms to engage patients and healthcare professionals with high-quality, trusted health content.
Please describe your network in two sentences.
Our DOOH network within multidisciplinary health centers extends nationally with over 1,100 screens. We reach both the general public and healthcare professionals.
What types of screens do you have / contexts can they be found?
Our vertical screens are ideally placed in waiting rooms, engaging patients during their waiting time. We provide a reliable, verified media source where patients are most receptive—offering high-quality health content that speaks to their everyday concerns.
Where do you operate, and who do you reach?
We operate nationally across France and reach the entire population, including families and seniors, across all socioeconomic groups.
What sets your network apart, and what is its main value to brands?
We are the preferred channel for promoting health screenings and behavior change, offering brands the opportunity to reach audiences when they are most receptive to health-related messaging. Advertisers benefit from the medical credibility of our environment and the extended attention time patients spend in waiting rooms.
What do you wish more digital buyers knew about out-of-home?
We wish more digital buyers understood that OOH is highly impactful—and we can prove it with studies conducted alongside our partner, Happydemics, which demonstrate its effectiveness and measurable results.
How do you see digital out-of-home evolving over the next year?
We believe DOOH is a media of the future that will continue to grow and allow for very advanced contextualization. As capabilities evolve, it will play a larger role in omnichannel strategies and performance-driven campaigns.
Why did you choose Vistar as a partner?
We chose Vistar Media for its international reach, advanced programmatic capabilities and strong reputation in the digital out-of-home industry. Partnering with Vistar allows us to expand the visibility of our healthcare media network, connect with new buyers and integrate into a global ecosystem.
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