T-Mobile audience segments are now available through Vistar, marking the first time brands beyond T-Mobile can tap into this level of mobile network insight for digital out-of-home (DOOH).
Built from app ownership signals collected directly, and with consent, from devices on T-Mobile’s network, these audience segments provide advertisers with a highly accurate view into consumer interests and intent. Activating these audiences across DOOH campaigns gives advertisers a new way to reach high-value audiences in the real world with unmatched precision.
Apps speak louder than words
Every app on a person’s phone helps paint a clearer picture of their lifestyle — whether they're streaming on the go, ordering takeout or planning their next trip. T-Mobile audiences are built by identifying patterns in app ownership across devices in their network.
T-Mobile’s exclusive telco-powered segments unlock real-world behavioral insights. By understanding what people engage with on their phones, brands can tap into audience segments that mirror real behaviors and interests, and activate them in DOOH environments that align with decision-making moments.
Why this data is a DOOH power move
App ownership doesn’t just tell us what people have installed; it gives us insight into who they are, what they care about and how they interact with the digital world. While online behaviors have long shaped digital campaigns, this data now opens the door to connect those insights with how consumers move through the physical world — enabling full-funnel, omnichannel impact.
T-Mobile’s audiences give advertisers a unique advantage: how people operate online can now meaningfully inform how to reach them offline.
76% of DOOH viewers take action after being exposed to a DOOH ad. When you combine that influence with the precision of app ownership data, your campaign becomes targeted, timely, relevant and unmissable.
PLACEMENT PRECISION
DOOH screens reach people in motion during their daily lives. When you combine real-world locations with verified app ownership data, your campaigns become significantly more relevant and effective at the exact moment decisions are made.
BEHAVIORAL RELEVANCE
App ownership reflects real, lived interests. A person with multiple streaming apps is far more likely to engage with entertainment-related messaging. This signal helps advertisers deliver messaging that resonates. And with DOOH that message is hard to miss, especially when paired with dynamic creative that builds anticipation, like a real-time countdown to a new show premiere on a platform your audience already uses.
By connecting behavioral signals from personal devices to public screens, your campaign becomes an experience.
How these segments bring campaigns to life
T-Mobile audiences help advertisers achieve precision in their larger-than-life DOOH campaigns. Whether you’re looking to win over competitor customers, drive foot traffic or launch timely promotions, here are a few ways to bring these segments to life across industries:
Retail: Conquest competitive shoppers
Target consumers who have competitor shopping apps like Amazon, Walmart or Target, and reach them near your store locations, inside malls or at other key points of purchase to win back market share.
Travel: Inspire action on the go
Launch campaigns that highlight local attractions or favorable weather (like 75 and sunny when it’s snowing) to people with airline, hotel or booking apps installed.
Entertainment: Boost viewership among streamers
Promote new shows or films to audiences with multiple streaming apps like Netflix and Hulu. Use dynamic creative to countdown to release dates and drive awareness near theaters or on commuter routes.
Bringing mobile insights to the physical world
This partnership brings together the best of both worlds: unmatched mobile insights and the real-world impact of DOOH. Are you ready to put T-Mobile audiences to work? Contact us today.
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