2025 delivered some of the boldest, most memorable digital out-of-home (DOOH) campaigns we’ve seen yet. Brands showed up with creative that stood out, placements that felt intentional and activations that turned everyday spaces into memorable brand experiences.
Campaigns from Panera, Kroger, Rémy Martin, Trip Advisor, Carl’s Jr. and Athletic Brewing Company did just that. From cheeky collaborations to seasonal showstoppers and clever cultural tie-ins, these activations show DOOH at its best — a canvas for bold, unforgettable creativity.
Panera: "Everybody wants this"
Panera tapped into a cultural moment by tying its “Everybody wants this” meal combo to the release of Netflix’s second season of Nobody Wants This. The brand activated two high-impact DOOH spectaculars — one in Times Square and one in LA’s Sunset Strip — strategically placed within a block of Netflix’s traditional billboards to create a witty side-by-side story.
Built in under two weeks, the campaign aligned a trending show with a timely promotion — putting Panera exactly in the moment (and location) audiences couldn’t miss.
Kroger: Back-to-school boost
Back-to-school season is full of chaos, deadlines and last-minute runs, making it the perfect time for Kroger to turn heads and fill carts. The brand used DOOH to reach shoppers on the move, combining geotargeting near Kroger and banner-store locations with a mix of billboards, bus shelters, gas stations, subways, train stations and urban panels.
By targeting key segments like Kroger customers and bargain hunters, the campaign delivered creative that reminded busy shoppers Kroger has everything they need in one stop. The effort drove a 140% lift in brand preference, proving how strategic, seasonally timed DOOH can influence both attention and action.
Rémy Martin: Festival season spotlight
Rémy Martin showed up across cities buzzing with Carnival, Reggae and Caribbean festival energy. The brand combined outdoor formats like billboards, bus shelters and urban panels with placements in liquor stores, hotels and bars, meeting festival-goers in the spots they typically frequent throughout a festival weekend.
Audience targeting helped the liquor brand connect with consumers who were most likely to engage, while market specific messaging like “This is my city: New York” added a playful, local twist. By combining festival-timed activations with an always-on approach, the campaign carried Rémy Martin through every beat of the experience.
Tripadvisor: Creator-led DOOH
Tripadvisor brought its creator-led assets into DOOH, running across airports, billboards, subways and urban panels in New York and Las Vegas. The mix of placements in major travel hubs and busy city neighborhoods made the creative feel relevant in the exact moments when travel ideas tend to spark.
By targeting travel-focused audience segments, the campaign connected with people most likely to be planning a trip. Leveraging real creator content made the messaging feel authentic and relatable, driving engagement while reinforcing Tripadvisor’s role as a trusted guide for travel inspiration.
Carl's Jr.: Big screens and dynamic creative
Carl’s Jr.’s takeover with Alix Earle went far beyond a standard billboard buy. Centered on the launch of the Queso Crunch Burger — a melty, over‑the‑top indulgence — the campaign rolled out across billboards and high-impact spectaculars in Los Angeles, Las Vegas and San Francisco. Dynamic creative turned every placement into a personal invitation, highlighting how close someone was to the nearest Carl’s Jr.
But the activation didn’t stop there: it spanned app-based offers, social feeds and influencer content from Alix Earle, featuring a nostalgic Paris Hilton cameo. This combination helped Carl’s Jr. connect with new audiences, remain culturally relevant and drive hungry diners into their restaurants, with DOOH amplifying both brand presence and performance impact.
Athletic Brewing Company: Bright cans, prime spots
Athletic Brewing Company tapped into the power of DOOH to support its retail strategy. The campaign targeted locations within a quarter-mile of grocery and liquor stores carrying its products and layered in zip code targeting to extend reach into surrounding neighborhoods. Bold colors and crisp product visuals made the ads impossible to miss, cutting through the clutter of busy outdoor spaces.
The campaign showed up near points of purchase in a purposeful, unobtrusive way, using DOOH to align with how people naturally encounter the product — and inspiring decisions along the way.
Creative that connected in the real world
More than just eye-catching displays, this year’s campaigns engaged audiences in ways that felt natural, fun and memorable. With bold visuals, influencer tie-ins, retail-focused placements and dynamic creative, they showed how DOOH can turn ordinary moments into meaningful connections — and setting the bar for what’s next in DOOH creativity.
Looking for more DOOH inspiration? Explore our creative showcase.
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