Our partnership

Vistar has partnered directly with Claritas, one of the most established and widely adopted data providers in the US, to bring industry-leading consumer audiences into Vistar’s DSP through a direct integration. 

Claritas offers more than 2,500 syndicated audiences built from over 10,000 demographic, geographic and proprietary behavioral attributes. These audiences are powered by some of the most widely used segmentation frameworks in the industry, including PRIZM® Premier, P$YCLE® Premier, ConneXions® Premier and CultureCode®, enabling advertisers to plan and activate campaigns based on real consumer lifestyles, behaviors and purchasing patterns. 

Through this partnership, Vistar clients can now directly activate both Claritas syndicated audiences and fully custom-built segments without relying on intermediary marketplaces. 

Use cases

Measurement

• Audience targeting
• Custom audiences

Live in: USA

About Claritas

Claritas is an integrated, AI-driven marketing optimization platform. For performance-driven marketers, Claritas delivers superior, measurable ROI by continuously optimizing audience, creative, and media decisions at every customer touchpoint — all outside the limitations of walled gardens. By combining our patented AI, privacy-compliant Identity Graph, and closed-loop attribution, Claritas empowers brands to gain full visibility into who they're reaching, how they're engaging, and what’s truly driving conversions — across all channels, not just within closed ecosystems. Learn more at www.claritas.com