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Aiming to drive foot traffic to its brick-and-mortar
store locations in the lead up to Mother’s Day, a luxury jewelry retailer enlisted Vistar Media to help activate a
strategic programmatic digital out-of-home (DOOH)
campaign across Australia.


This case study covers:

  • How the brand leveraged Foursquare data to target custom audiences 
  • The different DOOH capabilities used to maximize the campaign's impact
  • A look at the results generated by this strategic DOOH initiative


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