Built for OOH
We built the Vistar DSP from the ground up
for top performance across the nuances of out-of-home
for top performance across the nuances of out-of-home

Accurately forecast and plan against impressions in digital out-of-home.

Easily activate campaigns with no delays.

Automated creative transcoding ensures seamless display of standard creative sizes across any OOH screen.
Data At The Core
Connect OOH to your omnichannel strategy
Extend
Extend your targeting strategies into real-world media, through 1st-party data or our industry-leading partners, and apply consistent targeting across all DOOH with no manual effort required.

Measure
No matter how you define success, Vistar can help you measure OOH impact. From impression delivery to foot traffic, brand metrics (awareness, consideration and purchase intent), and sales lift, Vistar helps you understand the real-world influence of OOH campaigns.


Our Partners
We’ve partnered with some of the leading data providers in the world, across many different industries, to build a robust system of data solutions for audience targeting and measurement.

At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.” – Julia Wold, Operations Manager, Programmatic at Coegi



Inventory Catalog
Digital Out-of-Home
Venue Types
Explore the wide variety of
digital out-of-home (DOOH)
inventory available through
the Vistar marketplace.
-1.png)
Inventory Catalog
Digital Out-of-Home
Venue Types
-1.png)
Explore the wide variety of
digital out-of-home (DOOH)
inventory available through
the Vistar marketplace.

Resources
Featured Articles

BLOG
Guide to DOOH Audience & Targeting
Comprehensive guide to audience and targeting strategies for digital out-of-home.
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BLOG
Why Your Brand Strategy Must Include Programmatic OOH
4 core reasons why DOOH should be part of your brand’s media mix.

BLOG
The DOOH Consumer Journey
Programmatic technology allows brands to hit the entire consumer journey.

BLOG
Guide to DOOH Audience & Targeting
Comprehensive guide to audience and targeting strategies for digital out-of-home.
Read More
.jpg)
BLOG
Why Your Brand Strategy Must Include Programmatic OOH
4 core reasons why DOOH should be part of your brand’s media mix.
Read More

BLOG
The DOOH Consumer Journey
Programmatic technology allows brands to hit the entire consumer journey.
Read More