Our partnership

Vistar has partnered with On Device, a leading brand lift measurement provider, to expand brand measurement capabilities across APAC. 

On Device (OD) brings a highly-advanced approach to brand lift measurement, using passive, location-based data to connect real-world movement with consumer sentiment. By using a robust, passive methodology, OD identifies audiences who were actually exposed to a DOOH campaign and compares them to a verified control group.

Built on a single-source measurement system, this approach ensures consistency across formats, locations, and media environments—giving advertisers a clear, independent view of how campaigns influence brand outcomes across the funnel.

Use cases

• Brand llft measurement:

  • Validate campaign exposure using real-world movement data

  • Measure brand lift across key metrics including awareness, recall, consideration, and purchase intent

  • Run studies with lower minimums, making measurement more accessible across campaign sizes

  • Benchmark performance against category and format norms

  • Gain deeper insights into creative effectiveness through advanced diagnostic studies

Results are delivered quickly through dashboards and reports, helping teams understand performance and apply learnings to future campaigns. 

About On Device

On Device is a Brand Lift Measurement company on a mission to measure and enhance advertising effectiveness. We’re trusted by advertisers, agencies, and adtechs to reveal the truth about campaign performance. Delivering the highest quality measurement for our partners, enabled by our proprietary tech stack, we create Brand Lift data assets that improve future campaigns.