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Acxiom

Targeting
Audience Segments
Location
EMEA

About Acxiom

Acxiom is an enterprise data, analytics, and software as a service company. Acxiom compiles insights on known consumers and households to provide the most accurate, comprehensive, up-to-the-minute data available. This enables advertisers to understand, identify, and target audience segments, whether the channel used to connect is online, mobile, television, email, or direct mail. Acxiom ingests, cleans, matches, enhances, and distributes diverse data sets at scale in a privacy-compliant way. 

 

Use cases

  • Demographics
  • Homeowner
  • Purchase Behavior
  • Financial Data
  • Brand Affinities
  • Lifestyle, Brand, and Product Interests

 

Example segments

  • Yoga Enthusiasts

  • Books Car Maintenance Via Mobile App
  • MonthlyCoffee BeanSubscription
  • Frequent Traveler
  • Leases a 2020 vehicle
  • Supports Environmental Causes

 

Live in: NL, DE

Clients

Vistar
Vistar
Vistar
Vistar

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Media

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.