Our Partnership

Through a direct integration, Vistar Media and Acxiom are making it easier to activate high-quality audiences in DOOH. With 500+ segments, advertisers can tap into Acxiom’s trusted, privacy-safe data to reach real consumers with more precision.

Acxiom, an Omnicom-owned enterprise data, analytics, and SaaS company, compiles insights on known consumers and households to provide the most accurate, comprehensive, up-to-the-minute data available. Acxiom ingests, cleans, matches enhances and distributes diverse data sets at scale in a privacy-compliant way for activation in digital out-of-home.

Use cases

• Demographics
• Homeowner
• Purchase Behavior
• Financial Data
• Brand Affinities
• Lifestyle, Brand and Product Interests

Example segments

• Yoga Enthusiasts

• Books Car Maintenance Via Mobile App
• MonthlyCoffee BeanSubscription
• Frequent Traveler
• Leases a 2020 vehicle
• Supports Environmental Causes

Audience targeting is available in: US, AUS, DE, UK

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico.