acxiom

Acxiom

Targeting
Audience Segments
Location
EMEA USA APAC

About Acxiom

Acxiom, an IPG-owned enterprise data, analytics, and SaaS company, compiles insights on known consumers and households to provide the most accurate, comprehensive, up-to-the-minute data available. This enables advertisers to understand, identify, and target audience segments, whether the channel used to connect is online, mobile, television, email, or direct mail. Acxiom ingests, cleans, matches enhances, and distributes diverse data sets at scale in a privacy-compliant way. 

Use cases

  • Demographics
  • Homeowner
  • Purchase Behavior
  • Financial Data
  • Brand Affinities
  • Lifestyle, Brand, and Product Interests

Example segments

  • Yoga Enthusiasts

  • Books Car Maintenance Via Mobile App
  • MonthlyCoffee BeanSubscription
  • Frequent Traveler
  • Leases a 2020 vehicle
  • Supports Environmental Causes

Live in: US, AUS, UK, DE

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

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