About Affinity Answers

Affinity Answers is a marketing data science company that specializes in providing social-powered insights to help brands improve their efficiency and effectiveness. Using their proprietary TrueAffinity ® Graph, Affinity captures and analyzes billions of social engagements, offering a deep understanding of consumer affinities towards various brands, media properties, and other interests. Affinity Answers serves over 400 global brands, agencies and AdTech partners, offering solutions that drive increased return on ad spend (ROAS) and lower customer acquisition costs (CAC).

Through Vistar's partnership with Affinity Answers, marketers are now enabled to leverage social-based audiences in DOOH.

Audiences use cases

Behavioral / psychographics
Purchase intent
Competitive conquesting
Pre-built personas
Custom audiences

Example segments

Fashionistas
Travel enthusiasts
Foodies
Gamers
Music lovers
Sports fans: check out our guide to targeting sports fans
Pet lovers
Movie buffs

Live in: USA

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Julia Wold
Operations Manager
Programmatic at Coegi

ceogi