About Environics Analytics

Environics Analytics is a top marketing and analytical services company in North America. They help turn data and analytics into insights, strategies, and results. Founded in 2003, they offer a wide range of services. These include data supply and strategic consultancy. They also provide reports, software, and modeling approaches to solve business challenges. Their team of marketers, modelers, and geographers will help you identify business problems and develop data-driven solutions.

Environics PRIZM is a segmentation system that classifies consumers into distinct groups based on demographics, lifestyle, behavior, and geographic data. It combines psychographic and behavioral insights to help businesses understand their target audiences and optimize marketing strategies. PRIZM segments cover a wide range of consumer profiles, from affluent urban professionals to rural families, allowing brands to tailor messaging and media strategies effectively. The system is widely used in industries such as retail, finance, real estate, and media to drive data-driven decision-making and improve audience targeting.

The methodology behind Environics PRIZM segments is based on a combination of demographic, behavioral, geographic, and psychographic data to classify consumers into distinct market segments.

Audiences use cases

• Demographic

• Financial

• Consumer Demand

• Segmentation

• Psychographic

• Behavioral

• Location

• Mobility Analytics

• Business

• Geographic

Example segments

• Very wealthy cosmopolitan families and couples
• Younger, single urban renters
• Diverse, downscale city singles and families

Live in: CA