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FourSquare

Targeting
Audience Segments Point-of-Interest Data
Measurement
Foot Traffic
Location
USA APAC Canada

About Foursquare

We believe in the power of location. What people experience in the real world and the places they go are powerful reflections of who they are and what they care about. We help leading global companies tap into this intelligence to create better customer experiences and smarter business outcomes, all based on the world’s leading platform for understanding people, places, and the interactions between them.

Foursquare, previously Factual, builds audience segments based on real-world device movements and places visited. Easily extend your existing targeting strategies from other media channels into DOOH. 

 

Foursquare Audiences Use Cases

  • Reach consumers based on frequently visited locations
    • Retain brand loyalty & increase sales
    • Conquest competitive brands
  • Use Foursquare segments across all media channels

Live in: US, CA, AU, NZ, SG, MY, ID, PH, HK, MX, BR

 

Foursquare Places Use Cases

  • Reach consumers based on points of interests with more than 115 attributes including location, chain, hours of operation, social media presence, tips, photos, popularity, and more.

Live in: US, CA, AU, NZ, SG, MY, ID, PH, HK, TH, UK, AT, DK, FI, FR, IT, DE, NO, PL, PT, ES, ZA, SE, CH

 

Foursquare Foot Traffic Use Cases

  • Quantify the lift in visits to your brand's physical locations, so you can understand how your ads influence people to engage in-store and in-person. 

Live in: US, CA

 

Example segments

Demographic (age, gender, parents, HHI)
- Parenting - moms
- Ages 18 - 24
- Income $150k - $175k

Behavioral (lifestyle, place/brand category visits)
- Young professionals
- Business travelers
- Food shoppers

   

 

Clients

Vistar
Vistar
Vistar
Vistar

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Media

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.