About Foursquare

Foursquare, previously Factual, is a location intelligence platform. Powered by deep machine learning and a privacy-forward approach, our technology helps businesses make smarter decisions and build more engaging customer experiences. Easily extend your existing targeting strategies from other media channels into DOOH through Foursquare and Vistar Media’s partnership. 

You can build and deploy high-intent, location-based audience segments based on historical visitation patterns through Foursquare Audience, activate over 2300 location- or purchase-based audiences directly in Vistar’s DSP, or create custom real-time geofences to reach consumers in key moments of receptivity with Foursquare Proximity. Then, measure your omnichannel campaign's impact on real-world outcomes like store visits and sales with Foursquare Attribution. 
For over 15 years, we’ve built trusted location data and geospatial technology powered by more than 16B+ human-verified check-ins, giving us a deep understanding of real-world behavior across industries, including retail, dining, auto, travel, entertainment, and more.

Location data is one of the strongest predictors of intent. What consumers experience in the real-world and the places they go are powerful reflections of what they care about and what they’re in the market for. We help leading global companies tap into this intelligence to create better customer experiences and smarter business outcomes.

Foursquare targeting (audience & proximity) use cases

• Competitively conquest consumers that recently visited or are currently at competitive store locations to gain market share.
• Win back lapsed customers that previously visited your locations with tailored messaging to encourage revisits.
• Acquire new customers by reaching in-market consumers who are shopping for complementary products and services.
• Retarget consumers across mobile, CTV, and social, as well as consumers who have previously visited your locations. 
• Influence path to purchase by targeting consumers as they engage in activities that they tend to do before visiting your store.
• Engage attendees at in-person events or target past visitors to boost brand recall with increased ad frequency.

Example segments