About Happydemics

Vistar is partnering with Happydemics, a global brand lift measurement provider, to introduce a new, more rigorous brand measurement offering for DOOH campaigns.

The partnership brings advertiser-grade, survey-based brand lift measurement into the Vistar ecosystem, giving clients clearer proof of DOOH’s impact on brand familiarity, recall, consideration, perception and purchase intent. With validated exposure modeling, DOOH-specific benchmarks and scalable global coverage, Happydemics strengthens how Vistar brands measure and optimize upper-funnel performance across markets.

With Happydemics' standardized methodology and global reach, advertisers can:

• Validate true ad exposure using recall-based methodologies
• Measure brand impact with statistically robust sample sizes
• Benchmark DOOH performance against category, venue and format norms
• Gain creative-level insights to inform optimization and iteration
• Apply a consistent measurement framework across EMEA, NoAM, LATAM and APAC.

As brands expand their DOOH investments beyond single markets, this partnership ensures measurement keeps pace.

Use cases

• Brand lift measurement

Happydemics is a trusted third-party measurement solution that enables advertisers to measure the effectiveness of campaigns across all regions and media channels, including DOOH. Its methodology focuses on targeting exposed ad recallers, without relying on consumer panels or incentives. Where available, this can be enriched with additional data through POI lists to provide further contextual insights.

Happydemics measures KPIs across the full funnel, from brand familiarity and consideration to brand preference, with each campaign benchmarked against its standards. This allows advertisers to compare their own campaigns and understand performance versus similar advertisers in the same vertical, all within a unified platform. Reports are available within 24 hours of campaign completion, providing a reliable view of brand outcomes and actionable optimisations for future OOH campaigns.