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HYP

HYP

Targeting
Audience Segments
Location
APAC

About HYP

HYP is an Australian-owned audience and measurement provider. Their mission is to make marketing data easy, portable, and insightful. They create solutions and tools to meet the diverse needs of technology providers, marketers, and media owners. Their data is 100% cookie-free, consent-driven, and comes from opt-in devices only.

HYP is Australia's largest audience base for omni-channel targeting. It covers 17-20 million devices each month and offers over 1,500 ready-to-activate segments across integrated DSPs and SSPs. This partnership allows brands and agencies to create custom audience segments based on their objectives and campaign goals.

Audience use cases

  • Audience visitation patterns

Live in: AUS

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

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