Locala

Locala

Measurement
Foot Traffic
Location
Canada

About Locala

Through Vistar Media’s partnership with Locala, advertisers can measure how digital out-of-home (DOOH) campaigns influence in-store visits across Canada. Locala connects ad plays to verified movement data to show whether exposure to an ad leads to higher visitation rates. The result is a clear view of store visits, footfall uplift and average distance traveled, which are all key metrics for evaluating advertising effectiveness.

Standard outputs include:

  • Overall lift in foot traffic
  • Average distance to store
  • Store visit rate by venue
  • Map visualizations
  • Demographic and cross-visitation insights
  • Future recommendations

Locala offers four report tiers designed to match campaign scale and available budget. All studies must pass a feasibility check to confirm sample size and statistical confidence.

Use cases

  • Foot traffic measurement 

Live in: CA

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

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