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PlaceIQ

Targeting
Audience Segments
Location
USA

About PlaceIQ

PlaceIQ, a leader in location intelligence for the marketing and media space, was acquired by Precisely in 2022. The PlaceIQ portfolio is now part of the Precisely PlaceIQ product family, including PlaceIQ Audiences and PlaceIQ Movement.

Precisely is the global leader in data integrity software, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes

PlaceIQ uses location and purchase data to create granular & scalable audiences. Extend your digital targeting segments to DOOH, reaching the same audience as they move through the physical world.

 

Use cases

  • Behavioral - Target consumers based on routines, habits & lifestyles, including purchase data
  • Loyalists - Reach lapsed & loyal customers 
  • Conquesting - Stay top of mind with people who visit competing locations

 

Example segments

  • Frequent travelers
  • Big box retail shoppers
  • Sports enthusiasts
  • QSR goers
  • Dollar and discount store shoppers
  • McDonald’s frequenters
  • Best Buy competitors
  • Recent Walmart visitors

 

Live in: USA

Clients

Vistar
Vistar
Vistar
Vistar

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

Media

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.

Accurately forecast and plan against impressions in digital out-of-home.