Our partnership

The partnership between Vistar Media and Spotzi gives marketers one set of audience segments to activate across the US, Canada, EMEA, and APAC — built on a single methodology so a "high-income young professional" means the same thing in Toronto as it does in Singapore. In EMEA, the partnership also supports foot traffic measurement to attribute store visits to OOH exposure. In EMEA and APAC, device ID passback, or retargeting, extends OOH reach into digital channels on platforms like Meta and Google DV360.

Audiences use cases

• Demographic targeting (age, income, household composition)

• Behavioral targeting based on POI visitation

• Lifestyle and interest segmentation

• Location-based segmentation

• Cross-market campaign activation

Audiences live in: USA, Canada, Australia, New Zealand, France, Belgium, Austria, Finland, Germany, Italy, Netherlands, Norway, Poland, South Africa, Spain, Sweden, Switzerland, United Kingdom, Malaysia, Philippines, Singapore, Thailand

Measurement use cases

• Footfall
• Audience Insights

Measurement live in: Belgium, Netherlands, Austria, Germany, Switzerland, Denmark, Finland, Norway, Sweden, France, United Kingdom, Spain, Italy

Device ID passback (Retargeting)

Device ID passback, commonly referred to as Retargeting, enables advertisers to re-engage consumers exposed to a DOOH campaign through an omnichannel DSP, extending the impact of OOH across channels such as display, social, video and CTV where supported.

• Cross-channel campaign extension

• OOH-to-digital audience activation

DeviceID passback live in: APAC, EMEA (Austria, France, Germany, Italy, Spain, Switzerland, UK)

About Spotzi

Spotzi is an OOH specialist offering a complete suite of location intelligence solutions, from precision audience planning to campaign measurement. With its advanced retargeting capabilities, Spotzi seamlessly bridges the gap between physical OOH exposure and the digital world. This allows brands to re-engage their audiences across all major digital channels like DV360, Meta, TikTok, and many others.