About Our Partnership

The Weather Company and Vistar Media partnership provides weather triggers in the DOOH channel enabling marketers to serve relevant ads around the world in real time. Weather can influence what people need, how they feel and what they choose to do. By bringing The Weather Company’s weather signals into the Vistar DSO, advertisers can automatically activate campaigns when relevant conditions are present, helping deliver more contextually relevant messaging at the right place and time. 

How it works

Advertisers select weather triggers that align with their campaign strategy, from specific conditions like temperature or precipitation to signals related to consumer emotions, activities and health needs. 

The Weather Company monitors environmental conditions at a local level and communicates when the selected criteria are met. Vistar then automatically makes qualifying inventory available for activation based on the campaigns targeting. 

Trigger Types:

• Absolute Triggers: Identify and target audiences in real-time when a specific, measurable weather event- such as an exact temperature, or a certain amount of rain- is happening or forecasted in their location.
• Relative Triggers: Move beyond exact data points to understand how weather impacts consumer behavior based on how it feels compared to what’s typical for the time of year and location.
• Activity Triggers: Predict moments that help brands reach audiences when they are most likely to be engaged in a relevant activities, like outdoor sports, food delivery, or home-related activities.
• Product Triggers: Connect weather conditions directly to sales uplift for specific products, using anonymized NielsenIQ point-of-sale data with historical weather patterns.
• Health Triggers: Leverage many data sources- including OTC prescription sales, anonymized patient reports, academic journals, and insurance claims- to identify the mix of environmental conditions most likely to exacerbate health conditions.
• Emotion Triggers: These signals drive specific consumer actions by allowing advertisers to reach consumers with messages that align with a specific emotional state.

Example segments

• Very sunny
• Heavy rain
• UV Index Above 5
• High pollen
• Flu season

Live in:

North America: USA, CA

APAC: AU, NZ, SG, PH, MY

EMEA: UK, NL, DE, FR, BE, AT, CH, NO, FI, DK, SE, LU