There is a strong chance that your network of DOOH screens has unsold inventory - even if you are running existing ad campaigns with brands or agencies.
So, how do you ensure your network isn't causing you to miss out on key marketing dollars from buyers who value the audience that your screens serve?
This whitepaper provides solutions to optimize and fully monetize your efforts no matter if you have just a few screens or have a fully developed network along with a few success stories.
This paper provides insights into:
- The three ways to monetize out-of-home (OOH): traditional sales, sales shops or programmatically.
- How programmatic woks, different transaction types and how to gain access to new buyers.
- Multiple ways programmatic can be implements and the benefits to each.