StackAdapt

StackAdapt

Partner Type
Omnichannel DSP
Location
USA Canada EMEA APAC LATAM

Vistar Media + StackAdapt

Through Vistar's partnership with StackAdapt, advertisers can bring digital out-of-home (DOOH) into their multi-channel advertising strategies. With access to Vistar's extensive DOOH inventory through StackAdapt's programmatic platform, buyers can incorporate real-world placements alongside their digital campaigns, expanding opportunities to reach audiences across different environments and moments.

Explore the guide below to learn how to activate DOOH campaigns through StackAdapt.

Targeting types Supported via Vistar Supported via StackAdapt
Geotargeting Supported Supported
Day-parting Supported Supported 
Audience targeting Supported Supported
Campaign measurement Supported Supported
Device ID passback Supported Supported
POI targeting Supported Supported
Media Owner tageting Supported Supported
Venue type targeting Supported Supported
Screen ID targeting Supported Supported
Activation guide

Transaction Paths Path

Open Exchange

  • This is available immediately to all buyers opted into StackAdapt's DOOH program.

Auction Packages

  • Vistar can bundle inventory across multiple media owners and venue types into a single deal ID.

1:1 PMPs

  • Vistar can facilitate 1:1 deals with media owners, which take priority over other programmatic transactions.

  • Vistar can support evergreen PMPs, enabling their use and reuse by both StackAdapt and designated buyers.

  • Vistar or media owners can layer targeting tactics into a PMP deal ID to meet campaign needs.

Programmatic Guaranteed (PG)

  • Vistar supports PG — Deal IDs are shared by the media owner and configured directly within StackAdapt.

Audience targeting Path

Vistar offers pre-built audience segments from trusted data providers to extend your omnichannel strategy into DOOH.

  • Buyers can apply first- or third-party audiences through Vistar

  • Audience & targeting capabilities are available through Auction Packages and 1:1 PMPs.

    • Custom audiences must pass a feasibility check via Vistar's data team (4-5 business days).

We recommend using Vistar audiences for DOOH, but if the client prefers to use StackAdapt, they are available. Please contact your StackAdapt account manager to discuss before going live.

Measurement Path

Vistar offers a robust suite of measurement solutions that makes it easy to evaluate the impact of your campaign from awareness to sales lift and device ID passback. Vistar's measurement solutions are powered by our proprietary tech & exposure methodology. 

To request a measurement study, please reach out to your Vistar Deal Desk team.

  • All studies require a feasibility test and have varying minimums and costs.

StackAdapt can also support DOOH measurement in platform with integrated measurement partners, similar to other channels. StackAdapt also has an in-house device ID passback solution.

Creatives Path

Pre-Campaign Details:

Vistar can provide the accepted creative specs for your campaign before activation. Creative spec details can be provided during planning, but note final specs may change at the time of launch.

  • If needed, Vistar can assist with creative builds and/or resizing for DOOH.

Submitting Creatives:

  • Video: All video creatives must be hosted within StackAdapt's DSP.

  • Display: All display creatives must be hosted within StackAdapt's DSP.

Dynamic creative (DCO):

Dynamic creative campaigns typically require a minimum spend, depending on scope and complexity

  • All dynamic creative decisioning must be hosted by Vistar’s SSP.

  • Dynamic creative is only available across eligible media owners

Approvals:

All creatives for standard buys are submitted once associated with a Vistar deal ID. For Programmatic guaranteed, creatives are submitted through the bid stream once the campaign starts bidding. The creative assets are extracted from the bid and sent to the appropriate media owners' seat for their approval.

  • Approvals vary by media owner but are usually approved on the same day.

Reporting Path

StackAdapt provides standard reporting for digital out-of-home campaigns.

  • Spot, Spend, Impression, Screen ID, Venue Type and Media Owner all available within platform

Support Path

Visit Vistar Media’s inventory discovery to learn more about available inventory. Supply questions? Reach out to Desk Desk who can loop in Vistar Support if needed.

Deal Desk is an optional and free service that helps DSPs & buyers with strategy recommendations, deal facilitation, activation support, best practices & more. Reach out to us at any time:

Experiencing issues with campaign setup/activation? Submit a ticket to StackAdapt. If additional action is needed, the ticket will be shared with Vistar for further assistance.

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi