About T-Mobile

T-Mobile audiences offer advertisers access to segments built from app ownership data, from devices within T-Mobile’s network. This gives brands the unique ability to connect mobile behaviors to real-world screens. 

Audiences use cases

• In-market targeting: Reach shoppers using booking, auto, or retail apps right as they’re making decisions.
• Competitive conquesting: Engage consumers who have competitor apps installed.
• Behavioral targeting: Deliver creative that aligns with app usage patterns, like streaming, QSR, or travel behavior.

Example segments

• Streaming app users
• Travel app users
• Retail app users
• Social media users

How these segments bring campaigns to life

T-Mobile audiences help advertisers achieve precision in their larger-than-life DOOH campaigns. Whether you’re looking to win over competitor customers, drive foot traffic or launch timely promotions, here are a few ways to bring these segments to life across industries:

Retail: Conquest competitive shoppers
Target consumers who have competitor shopping apps like Amazon, Walmart or Target, and reach them near your store locations, inside malls or at other key points of purchase to win back market share.

Travel: Inspire action on the go
Launch campaigns that highlight local attractions or favorable weather (like 75 and sunny when it’s snowing) to people with airline, hotel or booking apps installed.

Entertainment: Boost viewership among streamers
Promote new shows or films to audiences with multiple streaming apps like Netflix and Hulu. Use dynamic creative to countdown to release dates and drive awareness near theaters or on commuter routes.

QSR: Grab attention of quick-service diners
Promote limited-time offers to food delivery app users during peak meal times to drive immediate action through contextually relevant DOOH placements.

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