T-Mobile

T-Mobile

Targeting
Audience Segments
Location
USA

About T-Mobile

T-Mobile audiences offer advertisers exclusive access to segments built from app ownership data, from devices within T-Mobile’s network. Available through Vistar, this partnership marks the first time these segments are available for third-party use and gives brands the ability to connect mobile behaviors to real-world screens. 

Audiences use cases

  • In-market targeting: Reach shoppers using booking, auto, or retail apps right as they’re making decisions.

  • Competitive conquesting: Engage consumers who have competitor apps installed.

  • Behavioral targeting: Deliver creative that aligns with app usage patterns, like streaming, QSR, or travel behavior.

Example segments

  • Streaming app users
  • Travel app users
  • Retail app users
  • Social media users

Live in: USA

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

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